Are You Ready To Tell A Business Story That Actually Sells?

Answer 15 questions and we’ll send you a personalised report

This free Story Impact Assessment is designed for service providers and small business owners who want to move beyond confusing messaging and finally unlock the story that gets remembered and gets results.

In under 3 minutes, you'll discover:

Where your current story is falling flat
What’s missing that’s costing you leads and clients
Simple, actionable steps to transform your messaging

This online assessment will measure and improve these 3-Key Areas:

Clarity

Does your audience quickly “get” what you do?

Connection

Does your story build emotional engagement and trust?

Conversion

Is your story helping people say “yes”?

How it works

This scorecard was designed to be easy, yet effective in identifying which
Key areas may need improvement

Answer 15 simple questions

These questions help us to identify your key strengths and weaknesses for more accurate results.

Receive your results

Once you have finished, your answers are then calculated through our unique scoring algorithm to produce your final personalized result.

Action steps

Based on your result we will provide practical next steps for you to take to improve.

Who Is This Assessment For?

This assessment is designed for entrepreneurs, service providers and small business owners who want to tell a story that sells. It’s perfect for you if you are:

Struggling to clearly explain what you do
Getting polite interest but not enough clients
Creating content, offers, or landing pages that don’t convert
Unsure how to connect emotionally with your audience

Whether you’re just starting out or scaling, this tool will help you uncover the hidden gaps in your message.

About the Creator

This assessment was created by Annie Olufuwa, a Storytelling Strategist with over 20 years of experience helping business owners unlock the power of narrative to grow their business and amplify their impact.

From telling bedtime stories to herself as a child, to guiding CEOs and founders through story breakthroughs, Annie has turned her lifelong passion into a business that changes lives.

“For me, stories are a canvas for innovation and creativity. They help us overcome mental stalemates and side-step mundane communication.”

Through her unique story analysis process, Annie helps teams feel part of something great and entrepreneurs see the vast potential not just in their brand, but in themselves. Her mission is to help as many businesses as possible experience the game-changing clarity a powerful story provides.